Launches Direct Response TV Ads

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E-commerce site Inc., Hilton Head, SC, which publishes Millionaire magazine, said yesterday that it will launch direct response TV ads before year's end on cable and network TV.

Millionaire magazine has a circulation of more than 100,000, according to publisher Robert White, founder of Robb Report magazine. sells high-end products such as Lamborghini automobiles, jewelry and oil paintings. Production and placement of the direct response TV spots will be handled by Walton Associates, Dallas, a direct response agency.

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