Millard Study: Consumers Satisfied With Online Purchases

Share this content:
Consumers reported increased levels of satisfaction with online purchases in terms of merchandise and value, according to the Millard Group Online Survey released yesterday.


Regarding merchandise, 56 percent of respondents in the October survey rated their satisfaction level as excellent as opposed to 48 percent in October 2003. As far as value for the money spent, 53 percent ranked satisfaction level as excellent compared with 38 percent last year.


In other findings, 88 percent of respondents said they were very or fairly likely to visit a Web site after receiving a catalog, a 5 percent gain over 2003.


Fifty-two percent said that finding unique items was the main reason they shopped in catalogs and on their Web sites, but only 44 percent said they found such items.


On the topic of shopping cart abandonment, 42 percent of respondents said they go back to a site to buy an item after abandoning it previously. Another 41 percent said they never abandoned a shopping cart that has an item from the catalog title for which they were responding, and 9 percent purchased an abandoned item from the catalog by later calling in the order.


Millard Group Inc., Peterborough, NH, conducts its Online Co-Op Surveys on a quarterly basis. Online retailers need not be Millard Group clients to participate in the surveys.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above