Millard Starts Coldwater Creek List Site
In addition to its namesake title, Coldwater Creek's list titles include Northcountry, Gifts to Go and Sale catalogs. A Coldwater Creek master file is also available.
The Web site lets mailers and list brokers research Coldwater Creek lists and get data cards, real-time counts, usage and product shots. Another feature of the site is a "List Tip of the Month" page that offers specific mailer categories ideas about what Coldwater Creek segments are suited to them as well as counts and usage in those segments.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters