Millard Launches 1-800-Flowers.com List Site

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Millard Group Inc., Peterborough, NH, said yesterday that it has launched an online list guide for the 1-800-Flowers.com list properties. The 1-800-Flowers.com list guide includes real-time data cards, segment counts and usage. The site can be found at www.millard.com/1800flowersinc.


Aside from the 1-800-Flowers.com file, the company also owns the Millard-managed list properties Cheryl & Co., The Popcorn Factory, HearthSong, Magic Cabin, Wind & Weather and the Plow & Hearth titles -- Plow & Hearth, Plow & Hearth HOME and Plow & Hearth Problem Solvers.


The files total more than 5 million direct response buyers and offer a range of selections. Many are enhanced with Experian Z-24 data as well.


Millard recommends these lists for offers such as home, garden, gift, food, children's, general merchandise and others.


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