Millard Group Acquires Hosiery Catalog Files

Share this content:
Millard Group Inc. has been named list manager of the One Hanes Place and Just My Size catalog files, effective immediately.

"We feel that our view of the marketplace -- in consumer catalog primarily -- is going to be a real benefit as far as cross selling and building usage across some key categories," said Jeff Kelley, senior vice president of list management at Millard Group Inc., Peterborough, NH.

Both catalogs offer hosiery as well as casual and intimate women's apparel. Just My Size features these items in large sizes.

One Hanes Place has more than 1.8 million last-12-month mostly female buyers who have an age range of 30 to 55 and an average annual income of $53,000.

Just My Size has more than 255,000 last-12-month female buyers who have an age range of 30 to 55 and an average annual income of $45,000.

Also, enhanced lists for both files are available through Millard as well as a master file including both properties.

Selections on the files include recency, geography, dollar, age, age of children, product, size, ethnicity, income and lifestyle.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above