Millard Announces Z-24 Enhanced Files

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Millard Group Inc., Peterborough, NH, said that the One Hanes Place and Just My Size catalog files have been enhanced with Z-24 demographics and profile scores.

Mailers now can order Z-24 selects on the 1.7 million last-12-month buyers from One Hanes Place and the 261,000 last-12-month buyers from Just My Size. Some selects available with Z-24 are adult age, presence of children, gender, income, recency, frequency, dollar and multibuyers.

The One Hanes Place file is 98 percent female with an average age of 43 and an average income of $53,000. The average order on the file is $50.

The Just My Size file is 100 percent female with an average age of 43 and an average income of $45,000. The average order on the file is $50.


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