Millard Announces Z-24 Enhanced Files

Share this content:
Millard Group Inc., Peterborough, NH, said that the One Hanes Place and Just My Size catalog files have been enhanced with Z-24 demographics and profile scores.


Mailers now can order Z-24 selects on the 1.7 million last-12-month buyers from One Hanes Place and the 261,000 last-12-month buyers from Just My Size. Some selects available with Z-24 are adult age, presence of children, gender, income, recency, frequency, dollar and multibuyers.


The One Hanes Place file is 98 percent female with an average age of 43 and an average income of $53,000. The average order on the file is $50.


The Just My Size file is 100 percent female with an average age of 43 and an average income of $45,000. The average order on the file is $50.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here