Millard Announces Z-24 Enhanced Files

Share this content:
Millard Group Inc., Peterborough, NH, said that the One Hanes Place and Just My Size catalog files have been enhanced with Z-24 demographics and profile scores.


Mailers now can order Z-24 selects on the 1.7 million last-12-month buyers from One Hanes Place and the 261,000 last-12-month buyers from Just My Size. Some selects available with Z-24 are adult age, presence of children, gender, income, recency, frequency, dollar and multibuyers.


The One Hanes Place file is 98 percent female with an average age of 43 and an average income of $53,000. The average order on the file is $50.


The Just My Size file is 100 percent female with an average age of 43 and an average income of $45,000. The average order on the file is $50.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above