Millard Announces New Catalog Selects, New File

Millard Group Inc., Peterborough, NH, has launched the Isabella Bird Internet Buyers at Postal Address file and added new selects to The Territory Ahead file.

Isabella Bird offers 14,000 24-month Internet buyers and 10,000 12-month Internet buyers at postal address for a base price of $125 per thousand. Buyers on the file have an average age of 39 and income exceeding $75,000. The average order size is $208.

The Territory Ahead has three new product selects: petite buyers, sale buyers and men's apparel buyers. Buyers on the file have an average age of 48 and average income of $75,000. The average order is $152.

Both files offer 10 percent off the base rate for test orders placed through Dec. 31.

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