Merkle, Alterian team up on analytics solution for retail

Share this content:

Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry.

Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.

“Tough times in the retail industry call for smart marketing campaigns and even smarter marketing tools,” said Michael Fisher, SVP, sales and marketing, The Americas, at Alterian, in a statement. “Merkle's retail solution, especially designed to meet the unique needs of retailers, proves that these companies can still see an increasing ROI during this economic crisis, as marketers leverage the analytical insight to drive better performance and achieve profitable growth for their organizations.”

“Merkle's successful introduction of Alterian's technology component into our retail solution helps us to further our mission to help our clients reengineer their customer marketing strategies,” said Najeeb Uddin, VP, database solutions, at Merkle, in a statement.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above