Meredith Starts Magazine Product Line

Share this content:
Meredith Corp. announced a strategic alliance yesterday with Home Interiors & Gifts to create and sell branded home decor products under the Better Homes and Gardens title.


The line, the Better Homes and Gardens Collection, will be available by late 2003 or early 2004, according to Meredith, Des Moines, IA.


Dallas-based Home Interiors & Gifts Inc. has 80,000 sales representatives who will sell the products through in-home presentations. They also will offer subscriptions to Better Homes and Gardens magazine to their customers.


"Our joint research reveals that customers who attend Home Interiors & Gifts in-home decorating and gift shows recognize and associate quality with Better Homes and Gardens," Meredith Publishing group president Stephen M. Lacy said in a statement. "Our alliance with Home Interiors & Gifts and its displayers offers us a unique opportunity to offer a collection of exclusive home decor products to a widely receptive and loyal customer base."


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here