Meredith Starts Magazine Product Line

Share this content:
Meredith Corp. announced a strategic alliance yesterday with Home Interiors & Gifts to create and sell branded home decor products under the Better Homes and Gardens title.


The line, the Better Homes and Gardens Collection, will be available by late 2003 or early 2004, according to Meredith, Des Moines, IA.


Dallas-based Home Interiors & Gifts Inc. has 80,000 sales representatives who will sell the products through in-home presentations. They also will offer subscriptions to Better Homes and Gardens magazine to their customers.


"Our joint research reveals that customers who attend Home Interiors & Gifts in-home decorating and gift shows recognize and associate quality with Better Homes and Gardens," Meredith Publishing group president Stephen M. Lacy said in a statement. "Our alliance with Home Interiors & Gifts and its displayers offers us a unique opportunity to offer a collection of exclusive home decor products to a widely receptive and loyal customer base."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above