Meredith launches weekly deals program on

Share this content:

Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. 

The network, which debuted on, will provide Groupon-like weekly e-mail offers to consumers who sign up via Facebook or Meredith's online properties. The “Premium Partner Program” will let merchants offer discounted items to more than 75 million women across Meredith's online and social ecosystem. 

“We understand the particular interests and passion points of our women,” said Liz Schimel, EVP of digital and CRM at Meredith. “We'll be tying our offers to what our customers are interested in.”

Although weekly offers are available only on, Schimel said the program will expand quickly.

“Expect the evolution from weekly to daily very quickly,” she said. She also said a “rollout program” for future entities was in the works, but declined to elaborate.

Meredith's media brands include Better Homes and Gardens and Family Circle, among others. Meredith also provides custom marketing services, including digital, mobile, word-of-mouth, social and database marketing capabilities.

“The deals space has emerged so quickly,” said Jonty Kelt, Group Commerce's CEO. “But like a lot of large markets, many segments will emerge. The pie will grow, and the pie will be divided. In order to participate, you need a loyal audience, great content and a great technology platform.”

Kelt said companies like Meredith will use social commerce and group buying to generate new audiences and incremental revenue streams, as well as to provide value to existing audiences.

Meredith acquired mobile marketing company The Hyperfactory last July. Since 2006, Meredith's marketing division has added six companies.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above