Merchant Beefs Up With Web Site, Catalog Launches

Share this content:
As far as catalogers go, there's a new kid on the butcher block.


The Platinum Beef & Seafood Co., St. Louis, is expected to drop its first print catalog in late September to drive traffic to its Web site, which it hopes to launch in late August.


"It's not going to be the meat equivalent of the Sears big book," said Art Dupree, president of The Platinum Beef & Seafood Co. "We will have a good selection of the best of the best in the catalog, but there'll be a much more extensive selection on the Web site."


While Platinum does not expect to generate many orders on the site, www.platinumbeef.com, until the rollout of the catalog and simultaneous publicity effort, said Dupree, the company thinks the site should launch first so it can test before it starts picking up traffic.


"Nothing beats a live test," Dupree said. "Nobody comes up with the questions that you can't answer like real customers."


The inaugural catalog drop will mail to 100,000 high-income mail-order buyers who've expressed an interest in high-end cooking utensils and gourmet foods. Mokrynski & Associates, Hackensack, NJ, and Direct Response Service, St. Louis, will handle list brokerage for the beef merchant.


After the initial rollout the book will be mailed at intervals totaling 250,000 with an alternate cover through January. Platinum plans to produce its second book -- which is slated to be mailed mid-February -- for Easter.


Platinum's book is being designed inhouse. The gourmet marketer has not made a final decision on a printer.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here