Memberdrive Will Deliver Customized Information to Nonprofit Partners

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Memberdrive, an online and offline direct marketing agency for corporate marketers who want to reach the nonprofit sector, has adopted BackWeb Shadow, a new PC toolbar developed by BackWeb Technologies.


BackWeb Shadow will be available to Memberdrive partners in April. The tool bar will allow Memberdrive to deliver news, weather, sports, e-mail, portfolio management, and customized association information such as legislative updates, newsletter content, videos, shopping promotions and benefits to nonprofits' Web sites.


BackWeb Shadow technology allows narrowband users to download full-screen video and CD-quality audio. Users can interact with downloaded content even when they are not online.


"BackWeb Shadow takes personalization to an entirely new level, and will help our partner organizations to bond even more closely with current and prospective members," said Don Hirsch, chief technical officer of Memberdrive.


"Shadow provides a key competitive edge for Memberdrive as we seek to create a totally customer-centric environment that allows members to interact with and make purchases through organizations they know, trust and admire."

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