Mediaplex, ClickAction Sign Marketing Partnership Pact
The companies will integrate their online and e-mail marketing efforts by using ClickAction's ERM and Mediaplex's Mojo customer information systems.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.