Mediaplex, ClickAction Sign Marketing Partnership Pact
The companies will integrate their online and e-mail marketing efforts by using ClickAction's ERM and Mediaplex's Mojo customer information systems.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.