Media Horizons Wins Crosstown Traders Insert Programs

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Media Horizons Inc., Norwalk, CT, said yesterday that it was named insert media program manager for the 12 insert programs from the Crosstown Traders catalog titles.


The Arizona Mail Order master programs reach buyers from the Old Pueblo Traders, Regalia, Intimate Appeal and Coward Shoes catalogs. The Arizona Mail Order master package insert program offers 1.8 million inserts annually and costs $55/M. The Arizona Mail Order master credit card statement program also offers 1.8 million inserts annually, and it costs $65/M.


The Bedford Fair master programs go to Bedford Fair Lifestyles, Willow Ridge, Lew Magram and Brownstone Studio catalog buyers. The Bedford Fair master package insert program has 1.6 million packages annually and costs $60/M. The Bedford Fair master credit card statement program has 1.2 million statements annually and a price of $65/M.


The individual programs for the Crosstown Traders catalog titles are:


* Brownstone Studio blow-in program, with 8.6 million inserts annually.


* Coward Shoes blow-in program, with 7 million inserts annually.


* Intimate Appeal blow-in program, with 5.3 million inserts annually.


* Lew Magram blow-in program, with 6.2 million inserts annually.


* Monterey Bay Clothing Co. blow-in program, with 9.1 million inserts annually.


* Monterey Bay Clothing Co. package insert program, with 261,200 inserts annually.


* Old Pueblo Traders blow-in program, with 34.8 million inserts annually.


* Regalia blow-in program, with 3.7 million inserts annually.


The blow-in programs cost $35/M, and the Monterey Bay package insert program is $60/M.


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