McCarthy Manages Automotive Files

Share this content:
McCarthy Media Group Inc., Monroe, WI, was awarded management of the Quadratec catalog buyers and alternative media programs.


The Quadratec Essentials catalogs have more than 391,000 buyers of parts and accessories for Jeep, Ford and Dodge vehicles. More than 130,000 catalog requesters also are available.


The file is 95 percent male, and the average order is $143. Selects include geography, recency, gender, credit card and vehicle type.


In addition, the Quadratec Essentials catalog blow-in program places 2.4 million inserts yearly. Its package insert program has 210,000 annually.


Base prices are $95 per thousand for catalog buyers, $85/M for catalog requesters, $40/M for catalog blow-ins and $50/M for package inserts.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above