Maxim Teams With Midnight Oil for Lounges

Share this content:
Dennis Publishing Inc. announced an alliance yesterday with Midnight Oil Co. and After Midnight Co. to launch Maxim-branded lounges in major cities nationwide.


The Maxim Lounges open starting next year, hosting branding events and serving as after-work meeting places and late-night party venues.


A monthly lifestyle magazine, Maxim has a rate base of 2.5 million and claimed U.S. readership of 13 million. There are 32 editions worldwide. The brand is known for its Maxim Super Bowl, Maxim Hot 100 and the All Access Parties.


Midnight Oil founders Rande and Scott Gerber are known for their signature Whiskey Bars in W Hotels nationwide and also for Stone Rose in New York's Time Warner Center across from Central Park.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here