MasterCard launches e-commerce site for cardholders

Share this content:

Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.

“NextJump has been in the business of running employee discount programs, but we're bringing something similar to all MasterCard holders,” said Josh Peirez, group executive of innovative platforms for MasterCard Worldwide.

NextJump analyzes consumer behavior to display offers consumers are most likely to buy on the site's front page, Peirez added. Each offer is available for a limited time.

“If you see you've missed something you're interested in, the system lets you set a reminder for the next time a similar offer is available,” he said. “Merchants can then use that information to manage their portfolio of offers.”

The site will also offer “VIP Events” and “Outstanding Offers” programs. Cardholders can enter to win private shopping sessions on the events platform, with a discount, at participating stores. Outstanding Offers are limited specials, posted each day at noon.

MasterCard will promote the site with television, radio, online banner and print ads beginning April 12, as well as through its social media presence on Facebook.

“There will be opportunities for people to become fans of the campaign and have personalized versions of the campaign,” Peirez said.

The company is operating the platform separately from its existing rewards programs, he added.

“Although this is very rewarding, we don't look at it as much as a rewards program as we do a shopping experience,” Peirez explained. “We see it as a way to play in a new space for us, connecting buyers and sellers on a fun, interactive page.”

According to MasterCard Advisors' SpendingPulse report, released earlier this week, e-commerce was up 18.4% in March year-over-year. It was the category's eighth consecutive month of double-digit growth, according to the report.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above