Martha by Mail Introduces marthasflowers.com

Share this content:
Martha by Mail, the catalog business of Martha Stewart Living Omnimedia Inc., New York, this week announced its debut of marthasflowers.com, a fresh floral delivery service, promoted through its catalog pages and its Web site, www.marthasflowers.com.


The media company joins a crowded field of competitors such as 1-800-Flowers.com, Calyx & Corrolla and Harry & David in the floral mail-order market. Fresh-cut flowers, including 13 different varieties of roses, can be ordered once or as part of a monthly subscription series with three-, six- and 12-month programs available, akin to Harry and David's original Fruit-of-the-Month Club, the standard bearer for mail-order monthly subscription programs for perishables.
close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above