Martha by Mail Introduces

Martha by Mail, the catalog business of Martha Stewart Living Omnimedia Inc., New York, this week announced its debut of, a fresh floral delivery service, promoted through its catalog pages and its Web site,

The media company joins a crowded field of competitors such as, Calyx & Corrolla and Harry & David in the floral mail-order market. Fresh-cut flowers, including 13 different varieties of roses, can be ordered once or as part of a monthly subscription series with three-, six- and 12-month programs available, akin to Harry and David's original Fruit-of-the-Month Club, the standard bearer for mail-order monthly subscription programs for perishables.
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