Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Share this content:

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization's marketing mix to generate progress. 

That coordinated effort is one focus area of PAN Communications' report “Content Fitness Data Analysis 2015.” The PR company interviewed 140 marketing professionals about their organization's content marketing coordination for the report. The result: It looks like marketers have some toning up to do. 


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above