Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Share this content:

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization's marketing mix to generate progress. 

That coordinated effort is one focus area of PAN Communications' report “Content Fitness Data Analysis 2015.” The PR company interviewed 140 marketing professionals about their organization's content marketing coordination for the report. The result: It looks like marketers have some toning up to do. 


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above