Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Share this content:

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization's marketing mix to generate progress. 

That coordinated effort is one focus area of PAN Communications' report “Content Fitness Data Analysis 2015.” The PR company interviewed 140 marketing professionals about their organization's content marketing coordination for the report. The result: It looks like marketers have some toning up to do. 

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above