Management Buys Mark, Fore & Strike

Share this content:
The Mark Group, a direct marketer of women's apparel, will sell its Mark, Fore & Strike division to an investment group led by the company's senior vice president, Larry Autrey, the company said last week.


Financial details of the sale were not disclosed. The Mark Group said it would "maintain an ownership position in the new company."


In a statement, Autrey said he hoped to expand Mark, Fore & Strike's store presence in New England and Florida and establish an Internet presence. The fine clothing and accessories retailer positions its stores in upscale resort locations, including Delray Beach, Naples, Sarasota, Stuart and Venice, FL; Osterville, MA; East Hampton, NY; Bay Head, NJ; Newport, RI; and Mystic, CT.


The Mark Group will focus on its Boston Proper brand, which targets "busy, contemporary, affluent women ages 35 to 55." The company will seek to build Boston Proper into a national brand in the next few years, accelerate the growth of its catalog and retail channels and develop Boston Proper retail stores.


In addition to Boston Proper, The Mark Group owns Charles Keath, a gift and hard goods direct retailer.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above