MagMall Enters Personalization Deal

Share this content:
MagMall.com, a Web-based magazine subscription service, recently announced a partnership with Strategic Data Corp., Santa Monica, CA, that will provide the online circulation firm with personalization and analytical tools.


MagMall, Los Angeles, will use Strategic Data Corp.'s technology to add personal product information to its services. The online subscription firm offers more than 1,000 consumer titles and newspapers divided into 56 categories such as news, sports and fashion.


Strategic Data Corp.'s PerfectClerk program will help identify preferred reading material for MagMall customers by combining their demographic information with an analysis of their behavior on the MagMall Web site. Based on that data, MagMall will recommend magazine titles to its customers.


"We anticipate that this personal touch will help us to convert new visitors into shoppers, keep existing customers coming back and ultimately increase our site revenues," said MagMall CEO Jason Ciment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above