Macy's promotes shopping clubs, targets tourists with website launch

Share this content:

To attract tourists to its stores, Macy's unveiled, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.

Developed in-house, the site gives domestic consumers a “Welcome Savings Pass,” which offers 10% savings at all Macy's stores for three days after validation. International consumers can download the “International Savings Card Voucher,” which gives consumers 10% off for 30 days after validation.

The site encourages consumers to join the store's “VIP Shopper,” “Shop & Dine” and “Star Shipper” programs, all of which include gift cards. The portal showcases the brand's New York, Philadelphia, San Francisco and Chicago stores as popular tourist destinations.

Macy's expanded an existing site promoting its Chicago store to create

“We took this further by layering it with our tourist programs,” said Orlando Veras, Macy's spokesman.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above