Macy's expands consumer electronics kiosks program
Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program.
The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.
The products available from the kiosks include iPods, Canon and Samsung digital cameras, MyVu Personal Media Viewers, headphones from several brands and mobile accessories by Belkin. Prices range from $14.99 to $349.99.
“Getting product information easily without pressure, and not waiting for someone with a key to unlock a cabinet or get the product from a back room — this is the type of comfortable shopping environment that today's technology buyer appreciates,“ said Chris Mizer, SVP of customer operations at Macy's, in a statement.