Lord and Taylor names CMO

Share this content:

Roger Adams, previously the CMO at The Home Depot, has been named to the newly created position of SVP and CMO at Lord and Taylor.

Adams' duties include brand management, creative and media services, consumer relationship management, market research, consumer insights, Internet marketing and sales promotion. He will report to president and CEO Jane Elfers.

Adams' appointment is part of Lord and Taylor's re-branding effort, which began last fall. The initiative, spearheaded by Elfers, has included upgrading merchandise assortments, in-store services and amenities and brand packaging.

Earlier this week, e-commerce solutions provider iCongo Inc. reported that Lord and Taylor has selected its e-commerce platform for a relaunch of its retail Web site. The new platform will enable Lord and Taylor to enhance merchandising capabilities, improve inventory and order tracking and deliver a personalized customer experience through iCongo's personalization tools.

In 2006, Federated Department Stores, now known as Macy's, sold Lord and Taylor to NRDC Equity Partners for $1.2 billion.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here