L.L. Bean Ponders Eddie Bauer Acquisition

Share this content:
L.L. Bean is considering acquiring all or part of competitor Eddie Bauer from its troubled parent Spiegel, which filed for bankruptcy protection more than a month ago.


Bean, which contacted the bankruptcy trustee last week, has considered the move "ever since the announcement that Spiegel was going into bankruptcy proceedings," said spokesperson Rich Donaldson of L.L. Bean, Freeport, ME. "It's very early in the process, [and] it remains unclear how Bauer will emerge from this -- intact under current ownership, intact under new ownership or if elements of the company will be sold off in parts. It's in our best interest to remain informed as things develop, and our response has yet to be determined."


Donaldson said Eddie Bauer's customer list and e-commerce division were attractive assets.


"We will ... continue to invest in channel growth and our multichannel platform that includes retail," he said. "Bauer lays out similar to Bean ... so it matches up very comparably. The exception is they are more skewed to retail. We are committed to moving the business forward in that environment."


He confirmed that company president/CEO Chris McCormick wants to reduce its reliance on catalog sales and wants about half its revenue generated from stores, up from the current 20 percent.


He wouldn't discuss how such a move would affect its position compared with competitors, such as Lands' End, which has a presence in Sears stores after being acquired by the retail giant last year.


Bean's corporate net sales totaled $1.1 billion in fiscal '02.


Donaldson said he didn't know of any other companies that had expressed interest in Eddie Bauer.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above