L.L. Bean launches mobile commerce page

Share this content:

Outdoor apparel retailer L.L. Bean launched a mobile commerce website on July 7. The site, built on the Usablenet platform, is optimized for iPhone, Blackberry and Android devices.

Consumers who attempt to access L.L. Bean's e-commerce site from a smartphone's Web browser will be automatically redirected to the mobile website.

“We think of the site as an extension of our customer service options,” said Laurie Brooks, senior PR representative at L.L. Bean. “It made sense for us to be engaged in that channel.”

Functionality on the m-commerce site includes product searches, product browses, purchases and access to product ratings and reviews. Other features include site search, store finder, L.L. Bean Visa card coupon lookup, click-to-call customer service and email newsletter registration.

Brooks said L.L. Bean has worked on the m-commerce site for more than a year, and the company is exploring whether to develop a mobile app, as well.

L.L. Bean and Usablenet will launch an m-commerce site for the retailer's heritage brand L.L. Bean Signature in the coming weeks, said Brooks.  

In March, L.L. Bean introduced free shipping on all US and Canadian orders.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above