L.L. Bean Grandson Discusses New Book on Cataloger and Founder

Share this content:

Leon Gorman, chairman of apparel cataloger L.L. Bean, will discuss his new book 8 a.m. Oct. 5 at the Barnes & Noble Business Breakfast Series in the bookseller's store on 555 Fifth Avenue at 46th Street in New York.

The book, called "L.L. Bean: The Making of an American Icon," offers a behind-the-scenes look at the 94-year-old, Freeport, ME-based company's history and culture.

A chronicle of business, the book discloses Mr. Gorman's efforts to balance change with tradition through good times and bad. He also offers tips on how to shape a career and a business around values.

The 336-page hardback includes 16 pages of photographs. It is available for sale online, in stores and via L.L. Bean's catalog and Web site at www.llbean.com.

L.L. Bean is marketing the book in its latest catalog that dropped a few days ago to customers and prospects nationwide. Mr. Gorman also has an extensive speaking tour planned at various L.L. Bean stores.

An independent cataloger with a small retail footprint but sizable online operations, L.L. Bean is one of the leading players in its category, competing with Sears' Lands' End brand. L.L. Bean's heritage is in rugged apparel and accessories.

The Barnes & Noble Business Breakfast Series  is free and open to consumers. Reservations are not required. The series is part of Barnes & Noble's ongoing book reading and signing initiatives.

Mr. Gorman will be signing copies after he takes questions from the audience.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here