L.L. Bean Gets Active With New Catalog

Share this content:
Cataloger L.L. Bean entered the growing active women's category -- which includes catalogs from Activa and Nike Women -- with the introduction of Everyday Adventures for Women.


"This catalog represents the best of what L.L. Bean has to offer the active woman in a single catalog resource," said Rich Donaldson, spokesman for the Freeport, ME, company.


The 88-page book mailed last week to active women and mothers. Prices range from $8 for a water bottle to $299 for a bike. But the emphasis is on apparel for the active woman's lifestyle, from everyday wear, including jeans, to yoga, cycling, walking, hiking and swimming items.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above