Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Share this content:
v

What can marketers do to improve their effectiveness and, consequently, their ROI? David Lowndes, director of product marketing at Iron Mountain, stopped by the Direct Marketing News booth at DMA2013 in Chicago to talk efficiency, effectiveness, and compliance.

Says Lowndes: It's all about the right combination of relevance, personalization, timing, and format.

Get more DMA 2013 coverage at dmnews.com/DMA2013.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above