Little Giant Ladder readies online video, HD infomercial for Select Step

Share this content:

Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.

Little Giant Ladder unveiled the Select Step and two other products, MicroBurst and SumoStance, May 4 at the National Hardware Show in Las Vegas. However, the infomercial will only promote the Select Step product.

“We've come up with a couple new [products], and we have a new DRTV piece we shot in our factory,” said Arthur Wing, president of Little Giant Ladder. “We have almost three and a half years of data on our demographic, so we don't have to reinvent the wheel.”

Before the infomercial airs, Little Giant Ladder will distribute a four-minute video promoting Select Step to its e-mail database of existing customers. This effort, which targets do-it-yourselfers and handymen in time for Father's Day, is part of the company's ongoing initiative to use online marketing more often. Little Giant Ladder handles its e-mail marketing in house as well.

“For the first year, the only place the product will be available online is through SelectStep.com,” Wing said, noting that the infomercial and online video will drive consumers to the site. “I really believe the Internet is the most cost-effective call center. People can push through and get on their way — there's no hassle.”

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above