Liquid Debuts Poll for Battered Tech Brands

Share this content:
Brand marketing shop Liquid Agency Inc. yesterday debuted an online survey to elicit opinions on how this year's upheavals have affected technology marketers.

Fielded by The Sausolito Group, just outside San Francisco, the 2001 Bruised and Battered Brands Poll seeks the opinion of marketing and advertising agency executives who manage the image and identities of leading tech firms.

This past year has been filled with job cuts, mergers and acquisitions, bankruptcies and shrinkage in market values for tech marketers. These events can erode brand value.

The poll features many issues. Takers can vote on the brands they consider most and least tarnished. They can list the most important business issues affecting brand perception. Best practices for survival can be outlined as well as perspectives on recovery.

Partners in the poll include agency network Global Fluency, Imark Communications for the @d:tech conference it owns, and the American Marketing Association. The poll, running through Nov. 30, appears at or on partner Web sites. Results will be reported in mid-December.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above