Lincoln Enters Deal With Tribune Properties
The campaign, which began April 11, will conclude July 3. It includes two 30-second TV spots on WGN-TV and CLTV; commercials on WGN Radio; print advertisements in the Chicago Tribune; online tile and banner ads on chicagotribune.com and metromix.com, Chicago's online entertainment guide. According to Lincoln and Tribune Media Net, the Tribune's national advertising sales organization, Lincoln expects to reach 5 million Chicago consumers.
As part of the campaign, an online contest will award three grand-prize winners a weekend in downtown Chicago. It includes a two-night hotel stay, VIP theater tickets and a $1,000 Magnificent Mile shopping spree. Winners will be chauffeured around town in their choice of a Lincoln LS or the new 2003 Lincoln Navigator.