Limited Unloads Lane Bryant on Charming Shoppes

Share this content:
Specialty clothing retailer The Limited Inc. is selling its Lane Bryant chain of women's apparel stores for $335 million in cash and stock to Charming Shoppes Inc.


The sale includes $280 million in cash and $55 million in stock, which will give The Limited Inc. a stake of about 8 percent in Charming Shoppes. Lane Bryant operates 653 stores in 46 states. The retailer designs and markets fashion apparel, intimate apparel and accessories to women wearing size 14 and larger.


The sale also includes the Lane Bryant Web site. Charming Shoppes, Bensalem, PA, operates retail stores that include Fashion Bug and Fashion Bug Plus.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above