Lillian Vernon, Delia's Spinoffs Go Online

Share this content:
Just as the holiday shopping season heats up, catalogers Lillian Vernon and Delia's launched new Web sites this week that will expand their e-commerce capabilities.

Lillian Vernon, Rye, NY, made significant upgrades to its site, (AOL keyword Lillian Vernon). It now features more than 400 of the cataloger's most popular items and allows users to order online all 6,000-plus items from Lillian Vernon's nine print catalogs. The original site -- launched in 1995 -- could only handle orders on featured products.

Features of the site include a gift registry wish list, e-mail gift reminders and a gift search wizard that offers suggestions based on age, gender and price range. Online shoppers also can take advantage of special sales. The site includes a store directory and other company information. Shoppers can register to receive a quarterly e-mail newsletter that discusses founder Lillian Vernon's shopping, entertaining and decorating tips.

The site is being promoted in gift packages and with banner ads on Yahoo, and related women's sites and links are planned with related sites. An in-catalog promotion will kick off in January.

Generation-Y cataloger Delia's, New York, has added online versions to its Contents ( Droog ( catalogs that target home furnishings and teen-age boys apparel, respectively.

Delia's also has created the gURLNet Network (, which will act as a portal to teen-oriented sites. The network is being developed in alliance with online advertiser and will include a music news area supported by SonicNet, an online subsidiary of Telecommunications, Inc.

Delia's also maintains online versions of its eponymous catalog and its TSI soccer catalog.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above