*Lillian Vernon Buys Rue de France

Share this content:
Lillian Vernon Corp., Rye, NY, said yesterday it intends to acquire the assets of 15-year-old Rue de France, Newport, Rhode Island, a home furnishings cataloger. Rue de France founder Pamela Kelley will become president of Lillian Vernon Corp.'s LVC, a newly-formed subsidiary that will acquire the company's assets. Terms of the deal were not disclosed. A purchase agreement has not yet been finalized, and the agreement must be approved by Lillian Vernon's board of directors. The transaction is expected to close during the 49-year-old company's first quarter fiscal year 2001, which begins on February 27.

"We are pleased to be adding Rue de France's exciting line of upscale home furnishings to our product offerings, as well as helping us to expand our customer base," said Lillian Vernon, chairman and CEO, in a statement.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above