Leon Henry Offers Amazon Tools Blow-in Program

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Leon Henry Inc., Hartsdale, NY, was appointed manager of the new-to-market Amazon.com Tools & Hardware catalog blow-in program. It offers 2.3 million annual insert opportunities and costs $35/M.

The Amazon.com Tools & Hardware catalog buyers are 70 percent male and have purchased power tools, hand tools, lawn/garden tools and other do-it-yourself items.

The cataloger is projected to mail 500,000 books in April and May, 600,000 in September and 750,000 in November 2005.

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