Laylagrayce.com brings beauty and grace to shopping online

Share this content:
Laylagrace.com is easy on the eyes
Laylagrace.com is easy on the eyes

Laylagrayce.com is an e-commerce site for home décor and women and children's apparel. The site itself is pleasing to the eye with its soft earth tones and beautiful photographs of bedrooms, kitchens and living rooms that display items in natural settings.

Browsing is fairly straightforward with the ability to zoom and read detailed descriptions. Yet certain categories, such as “Bedding,” are arranged by brands, making it difficult to navigate unless one is familiar with the brands. Items in that section are organized by product, such as pillows or curtains, once shoppers click on a brand.

If an item is added to the shopping cart, users are taken directly to the shopping cart page, but they can click a button to easily continue shopping. In one instance, the “add to shopping cart” button did not work, and it was not discovered that an item had not been added to the shopping cart until check out.

A minor technical glitch, perhaps, but it was also a missed opportunity on a $180 item. At checkout, shoppers can either register by providing name, email and password, or only provide an email.

The site also has a blog that gives shoppers tips on decorating and gift ideas.

Check out more e-commerce sites and see how they rated:

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here