L'Art de Vivre, Indulge Merge
Terms of the deal were not disclosed. L'Art de Vivre, which has a database of 1.5 million consumers, will promote Indulge.com in its catalogs starting in April.
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A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
Marketers who fail to acknowledge personalization and preferences end up digging their own grave.
A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.