Lane Bryant will launch new e-commerce site with Fry

Share this content:

Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes.

The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.

Fry will build the sites using its Open Commerce Platform, a multisite e-commerce service that includes an integrated order management system and call center application designed to bridge the gap between Charming Shoppes' stores and online channels. Fry will also support integration with Charming Shoppes' point-of-sale system to allow store associates to reference, order and ship online products that are not available in the store directly to the customer.

Each site will include Web 2.0 features, such as quick-look and persistent cart, as well as widgets for a more engaging user experience.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above