Lane Bryant Using My Virtual Model

Share this content:
Plus-size women's clothier Lane Bryant has completed the online implementation of My Virtual Model's E3 technology, which lets Web viewers build a semblance by entering height, weight, bust and waist measurements.


Called 3Dme@LB, the program can also characterize a person's eye shape, eye color and skin tone.


When viewers enter www.lanebryant.com, a pop-up window encourages them to make their own model. A static photograph of a woman appears that morphs into the site's standard animated model named Tami. Either the personalized or standard model can be used to see how clothes might look on a woman from the front, back and side.


In addition, when filling out the questionnaire to create the model, users must indicate a height and weight that would equate to at least a size 14; otherwise the product line would be too small for their figure.


Lane Bryant, which includes 650 stores and a catalog business, is part of Charming Shoppes Inc., Bensalem, PA. The Charming Shoppes umbrella also covers catalog/retail firms such as Fashion Bug, Catherine's Plus Sizes and The Answer.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here