Landsend.com Ends Flag Shirt Promo

Share this content:
Apparel cataloger Lands' End yesterday took down a promotion that had been on its home page since the weekend for polo shirts embroidered with the U.S. flag in which profits were to be donated to the American Red Cross.


Lands' End was one of a slew of online merchants that responded to the Sept. 11 attacks on the World Trade Center and Pentagon by devoting prime home-page selling space to driving donations for relief efforts. As of yesterday, the cataloger was still devoting the upper-right corner of its home page at landsend.com to the Red Cross.


Lands' End also donated "several thousand" Red Cross-logo shirts that were shipped to the New York City on Sept. 17 for volunteers, said spokeswoman Beverly Holmes.


Just after the attacks, the company got e-mail requests for American flag shirts from customers who remembered them from Lands' End's July drop.


"So based on that, we put them back up," she said.


Holmes declined to say how many of the flag polos were sold. She said "hundreds of thousands" of people visit the Lands' End site daily.


Holmes also reported yesterday that Lands' End's call center volume had returned to near normal after order rates plummeted following the attacks.


"Starting on Monday, we did see people starting to respond to the catalogs," she said. "They're getting very close to normal. Some of them are back to normal. Some of them are very close to back to normal."


However, it is "impossible to really tell" whether last week's lost sales will ever be made up, she said. "You don't know how many purchases during those days of the tragedy may have been impulse purchases and the person just decided they no longer needed the item."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above