Lands' End to Customize E-Mail Newsletter

Share this content:
Lands' End, Inc., Dodgeville, WI, will soon unveil its newly customized e-mail marketing newsletters to customers. The current Overstocks News, which is sent out twice weekly, and What's New will be combined into a single online newsletter.

The $850 million catalog company's new format, which is expected to debut Dec. 1, will also allow customers to customize both the frequency and the content of incoming e-mail newsletters. The customization will allow consumers to choose exactly which content categories they want to receive news about, such as women's apparel, men's outerwear, kids' wear, and women's accessories.

Its e-commerce business at accounted for $61 million in sales for fiscal 1999, more than triple its 1998 figure of $18 million.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above