Lands' End Founder Is Name on Everyone's Lips

Share this content:
Shares of Sears Holdings Corp., the new company formed by the merger of Sears, Roebuck & Co. and Kmart Holding Corp., began trading on the Nasdaq market yesterday.


The $12.3 billion deal, approved by shareholders of both companies last week, creates the third-largest retailer in the United States behind Wal-Mart Stores Inc. and The Home Depot Inc. However, contrary to numerous reports, the new mega-merchant said it won't be dividing up the fold, for now.


In remarks to reporters after the shareholders' vote and in an article that appeared in yesterday's Chicago Tribune, Sears Holdings chairman Edward Lampert again denied rumors that Lands' End is for sale.


"We believe we can make Lands' End work," Lampert told the Tribune. Alluding to internal problems, he said, "there is a cultural issue. The people at Lands' End -- they like Lands' End the way it used to be. Remember, the founder of the company, Gary Comer, he sold Lands' End. Sears bought it, but if they should be upset at anybody, they should be upset at [Comer] and not Sears."


Comer's name also arose last week as a leading candidate to buy Lands' End during the New England Mail Order Association's Spring 2005 Conference in Cambridge, MA.


Times have been better for Lands' End than since Sears bought it in 2002. After declining sales and a reduction in its presence in some Sears stores, it reported in February that it will eliminate 375 jobs and close a call center. Also last month, ad agency McKinney + Silver and Lands' End parted ways.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here