Lake Group Takes Over Enhanced Federated Retail Buyers File

Share this content:
Lake Group Media Inc. took over management yesterday of the Federated Department Stores Retail Credit Card Buyers file of about 8.9 million quarterly buyers with transactional data.


"Transactional data was never available on the file before, making it too broad for a lot of mailers to test," said Allison O'Neil, director of consumer sales in list management at Lake Group Media, Rye, NY.


Lake Group expects many catalogers to be able to test the file because of the added selectivity, she said.


In addition, a monthly hotline select that averages about 1.5 million buyers was added.


The file is 60 percent female with an average unit of sale of $60.


Transactional data now selectable on the file includes average purchase size, last purchase total and product selects such as women's apparel, men's apparel, fine jewelry, furniture, boys, girls, kitchen, bed and bath, teen apparel, perfume/cosmetics and tabletop.


Demographic enhancements like age, presence of children, income, mail-order buyer and lifestyle selects are available as well. Enhancements are done by Acxiom Corp.


Federated includes Bloomingdale's, Macy's, Burdine's, Rich's, Lazarus, Goldsmith's and Bon Marche.


The base price is $85 per thousand.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above