Kozmo.com Lays Off 60; Plans to Deliver Spring Catalog

Share this content:
The New York-based Internet delivery company Kozmo.com on Friday let go of 60 workers or about 4 percent of its workforce.


It also said that it is moving forward with plans in April to drop 400,000 books in nine key areas - Boston, New York, Washington D.C., Atlanta, Chicago, Seattle, Portland, San Francisco and Los Angeles. The company plans to drop catalogs bi-monthly with a total of 4 million books for the year.


"The catalog is a natural extension for us," said Andrew Resnick, Kozmo's senior vice president of marketing. "We really wanted to focus on adding as many channels of distribution and access to a customer as we can. The service is so unique while we are certainly Web enabled our business certainly lends itself to a catalog."


The layoffs come a month after the same-day delivery company laid off 120 people and closed operations in Houston and San Diego. About 340 workers were let go last year.


Kozmo is using a combination of its own database and list rentals for the upcoming campaign. The majority of the catalogs will be sent to prospects, but Resnick was unsure what that percentage would be.


The company's target audience is between 25 and 49, well educated and a household income of more than $50,000.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here