Konica Picks Cronin for Copier/Printer

Share this content:
Konica Business Technologies Inc., a subsidiary of Japanese-owned Konica Corp., named Cronin and Company Inc., Glastonbury, CT, to handle the launch of a new color copier and printer.


The agency is to help Konica crack the color-imaging market largely with direct and interactive marketing and advertising. Based in Windsor, CT, the Konica subsidiary styles itself as a digital provider of document creation, distribution and production.


Cronin's appointment was confirmed after the agency in September completed an assignment to support Konica's identity at the Seybold conference in San Francisco. The agency created the theme for the trade show booth as well as trade advertising to drive traffic. Konica's new color-imaging system was unveiled at the show.


Most of the marketing for the new color copier and printer will start in the first quarter. As part of its responsibilities, Cronin will help Konica name a new line of color-imaging printers and create an integrated business-to-business campaign for supporting the launch.


Founded in 1947, Cronin claims more than $65 million in capitalized billings. It is a full-service agency.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above