Kmart Plans Spanish-Language Magazine

Share this content:
Kmart Corp.'s inaugural issue of La Vida, a Spanish-language entertainment and lifestyle magazine, debuts Sept. 15, Kmart said yesterday.


By reaching more than 10 million Spanish-speaking consumers in the United States monthly, Kmart said, the magazine will let the company speak directly to its Hispanic customers through targeted editorial content.


The magazine follows the company's other initiative targeting this demographic begun this month when it distributed its first-ever Spanish-language weekly advertising circular.


La Vida will feature topics such as entertainment news and artist profiles. The first issue puts Marc Anthony on the cover and includes his Kmart exclusive CD offer; horoscopes by astrologer and psychic Walter Mercado; recipes by Giovanna Huyke, celebrity TV chef; health and beauty tips by Univision host and spokesperson for Sabado Gigante, Rachel Diaz; Latin holidays; in-store promotions and a section highlighting Kmart's employees.


La Vida will incorporate thematic articles throughout the year on events that resonate in the Hispanic community, occurring in key months, and will include products that follow editorial content from Kmart's top-name brand partners.


Initial distribution is around 1 million within select markets with large Hispanic populations. La Vida will wrap the Kmart ad circular, which now appears weekly in Spanish within these markets: Nogales and Yuma, AZ; Chicago; Los Angeles, Palm Springs and San Diego, CA; El Paso and Laredo, TX; Miami and New York.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above