Kmart, other add printable coupons to Web sites

Share this content:
Kmart, other add printable coupons to Web sites
Kmart, other add printable coupons to Web sites

Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied through's digital coupon distribution network.

“This is the future of merchandising,” said John Moritz, division VP, marketing planning at Kmart, in a statement. “It's the perfect way for online marketing to drive in-store sales, and customers win in the process. We can now offer customers an easy way to save, while encouraging them to come to our stores to shop and can also provide an avenue for our trade partners to reach our customers directly.”

Coupons Inc.,'s parent company, reported that millions of consumers printed approximately $57 million in savings from the digital network in March, an increase of 192% from the same period in 2008. With this latest round of retail partnerships, the company has doubled the size of its digital trade promotions platform, which currently spans more than 28,000 stores.

Through the arrangement, retailers are able to provide a customized coupon page on their Web site with offers from the digital network. In addition, they also can create and distribute unique offers for their shoppers, driving incremental sales to their store locations.

 “As a consumer packaged goods manufacturer, we have long sought a way to directly connect our products with retailers and get them in the hands of shoppers,” said Karl Schmidt, director of promotion marketing at General Mills, in a statement.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above