Kinset takes retailers virtual

Share this content:

A new online venture combining interactive 3-D technology with e-commerce is a sort of Second Life for shopaholics.

Kinset launched a virtual store for Brookstone and two Amazon-based stores last week, looking to “create stores online that look like real stores,” according to John Butler, president and CEO of the company.

Until now, Butler said, consumers looking for an enjoyable online shopping experience have been hampered by e-commerce sites that look alike. “If you look at a pair of jeans at Wal-Mart or Target's Web site, the presentation is similar,” he said.

The online shopping experience is limited in Second Life as well, since most virtual stores stock only a fraction of what can be found in the real world, Butler added. But, by offering an online shopping experience that more closely replicates the real world, Butler believes that Kinset can help Internet retailers capture a larger share of overall shopping dollars. E-commerce currently accounts for 4% of retail spending.

Kinset hopes to have between 10 and 15 retailers signed up next year and to eventually build a 3-D shopping megaplex.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above