Kellwood creates new post for growing e-commerce division

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Apparel marketer Kellwood has hired Tom Pastorello as director of e-commerce, a new position within the company.

Mr. Pastorello will provide leadership across all Kellwood divisions as the company builds its e-commerce capabilities for its key brands. The company, which has sales of over $1.9 billion, markets such brands as Claiborne, Nautica, XOXO and Baby Phat.

Kellwood, New York, launched an e-commerce site for Sag Harbor in late December and already has e-commerce initiatives in place for XOXO, Baby Phat and Phat Farm. It plans to launch a site for Koret in early spring.

Prior to his latest post, Mr. Pastorello served as director of program management for Barnes& Before that, he was with Williams-Sonoma Inc. from 1990 to 2004, where he developed and implemented several successful and popular e-commerce sites in the specialty retail industry for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Hold Everything.


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